FortMyersRecruiter
the smart solution for Fort Myers jobs

Senior Analyst, Marketing Analytics

Company: Chico's FAS
Location: Fort Myers
Posted on: September 11, 2018

Job Description:

Senior Analyst, Marketing Analytics

Brand: Chico's FAS, Inc-Shared Services

Category: Customer Analytics and Intelligence

Location:
Fort Myers, FL
POSITION OBJECTIVE:

This position is responsible for defining and distributing marketing reporting on key metrics including weekly, monthly and annual targets. This position will work with functional counterparts throughout the organization to develop reporting from data universes that provide information on marketing spend and optimization. Standardized reporting and ad hoc analysis will be used to support executive decision making that will impact marketing investments on business.

FUNCTIONAL RESPONSIBILITIES:


  • Measures, manages and analyzes marketing performance to maximize effectiveness, optimize spend, leverage marketing mix modeling and align to total marketing spend guidelines.
  • Designs marketing measurement architecture through weekly, monthly, quarterly and campaign reviews including ROI, lift, impressions, view ability and incremental results.
  • Distributes monthly marketing dashboards in an accurate and timely manner.
  • Partners with cross functional teams to develop, run and present reporting and analysis. Provides data and shares observations/recommendations.
  • Follows industry research and trends on marketing spend, optimization and measurement.
  • Continuously identify new opportunities to leverage analytics in marketing optimization to improve our ongoing operations and partners with Advanced Analytics team to assess building internal capabilities.
  • Partners with cross functional teams on spend and performance metric tracking, marketing spend effectiveness, and optimization opportunities.
  • Partners with finance to track marketing spend forecasts to ensure alignment to corporate strategic initiatives.
  • Educates business partners on available reports and reporting tools.
  • Other duties as assigned.

    QUALIFICATIONS:

    • Degree in Business, Finance, Marketing, Mathematics, Statistics or related field
    • 5+ years of direct to consumer retail operations experience, preferably in an apparel environment
    • Strong problem-solving and analytical skills; strong aptitude with numbers; retail math skills
    • Makes decisions with limited information, but also able to synthesize large quantities of data to drive business decisions
    • Strong organizational skills with attention to detail and accuracy of data
    • Strong communication and presentation skills: concisely presents complex information/recommendations in terms meaningful to various audiences
    • Solid understanding of the financial assessment of ROI
    • Builds collaborative partnerships cross-functionally; identifies/influences critical stakeholders
    • Strong time management skills and ability to prioritize
    • Significant experience in analytics including web and marketing preferred

      Keywords: Chico's FAS, Fort Myers , Senior Analyst, Marketing Analytics, Accounting, Auditing , Fort Myers, Florida

      Click here to apply!

      Didn't find what you're looking for? Search again!

      I'm looking for
      in category
      within


Other Accounting, Auditing Jobs


Collections Specialist -
Description: Are you an experienced Collections Specialist looking for a new opportunity with a prestigious healthcare company Do you want the
Company: Healthcare Support
Location: Fort Myers
Posted on: 09/19/2018

Collections Specialist -
Description: Are you an experienced Collections Specialist looking for a new opportunity with a prestigious healthcare company Do you want the chance to advance
Company: HealthCare Support
Location: Fort Myers
Posted on: 09/18/2018

Financial Aid Officer
Description: Financial Aid Officer 13 br Everglades University is a regionally accredited, non-profit, rapidly growing University in Sarasota Florida seeking a Financial Aid Officer with financial aid experience (more...)
Company: EVERGLADES UNIVERSITY
Location: Sarasota
Posted on: 09/21/2018


Credentialed Tax Advisor - CPA, Enrolled Agent or Attorney - Seasonal Remote
Description: Overview Join Our Virtual Tax Network At Intuit, our mission is to power prosperity around the world. Tax experts support that mission to our TurboTax customers by: providing valuable guidance, instilling (more...)
Company: Intuit
Location: Sarasota
Posted on: 09/24/2018

Senior Estimator
Description: The Senior Estimator primary duty is to grow the company by achieving sales and profitability objectives for new projects and clientele through comprehensive cost estimating and project award. Senior (more...)
Company: Chris-Tel Construction
Location: Fort Myers
Posted on: 09/20/2018

Billing Data Analyst
Description: As a Billing Data Analyst, you will have the opportunity to provide data analysis to support, compile and report key information for billing operations and our overall revenue cycle objectives. This is (more...)
Company: Mommy Jobs On Line
Location: Bonita Springs
Posted on: 09/21/2018

Capital Bank Financial Services Representative
Description: Requisition Number 18-1734 Post Date 9/21/2018 Title Capital Bank Financial Services Representative Part Time No City Ft Myers State FL Description The Financial Services Representative is responsible (more...)
Company: First Tennessee Bank
Location: Fort Myers
Posted on: 09/22/2018

Billing Data Analyst
Description: As a Billing Data Analyst, you 039 ll have the opportunity to provide data analysis to support, compile and report key information for billing operations and our overall revenue cycle objectives. This (more...)
Company: Mommy Jobs Online
Location: Lakeland
Posted on: 09/23/2018

Group Accounting Supervisor - Orlando/LittleLake Bryan CY (18002KQ2)
Description: Heres To Your Journey with Courtyard With more than 330 managed locations in more than 20 countries Courtyard by Marriott offers a refreshing environment that helps guests stay connected and balanced. (more...)
Company: Marriott International
Location: Lakeland
Posted on: 09/21/2018

Personal Financial Consultant
Description: We believe that as a Financial Representative, you make a key impact on the branch culture and sales, as the official face of Fidelity. Through honesty and integrity, we know you will inspire client dedication (more...)
Company: Fidelity Investments
Location: Sarasota
Posted on: 09/20/2018

Log In or Create An Account


Find us on Facebook

Find us on LinkedIn

Get the latest Florida jobs by following @recnetFL on Twitter!

Fort Myers RSS job feeds