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Senior Marketing Specialist

Company: Gartner
Location: Fort Myers
Posted on: August 1, 2022

Job Description:

Job Brief:The Gartner Corporate Marketing team is seeking a Sr Digital Marketing Specialist, Paid Media to help drive enterprise-level marketing programs, processes, and systems. This senior marketing role will support Corporate Marketing to execute our enterprise paid brand campaign strategies. The position leverages a variety of digital tactics, including, but not limited to, paid search, paid social, video, retargeting, and site direct partnerships to generate brand awareness and increase brand affinity across multiple channels.
What You Will do:

  • Support the strategy, design, execution, and reporting of distinct multi-touch, multi-channel paid digital brand activities across the enterprise, being hands-on and working in partnership with the Brand team
  • Determine what good looks like and build standardized, interlocking, campaign implementation plays which enable clarity, efficiency, scalability, analytics, and optimization efforts
  • Implement exceptional collaboration across multiple stakeholder business units to define KPIs and align campaign strategies
  • Leverage data to ascertain logical marketing segments and identify tactics to drive engagement
  • Be an advocate, and take a leadership role, in the area of testing and data-driven optimization via a strong partnership with the creative, analytics, user experience, and web testing teams.
  • Measure, analyze, and report on campaign performance as required and deliver weekly campaign performance briefs to marketing leadership
  • Partner with core centers of excellence (COEs) both within and external of our business unit such as: SEO COE, Marketing Automation COE, Creative COE, Corporate Communications, Analytics COE, Conference Marketing and Corporate GBS/GTS Marketing to ensure proper messaging, timing and execution of one-off and ongoing campaigns
  • Expand our distribution footprint beyond owned channels (web, blog, email, social) through testing and experimentation
    What You Will Need:
    • 3-5 years of experience in B2B paid digital media role, experience with brand campaigns a plus
    • Experience conducting keyword research, building ad-groups, optimizing campaigns, and running programmatic display
    • Experience writing and optimizing ad copy and managing large-scale, multi-channel campaigns
    • Hands on experience managing and optimizing paid search and paid social tactics, leveraging key tools and platforms, including Google Analytics, Google Ads and LinkedIn Campaign Manager
    • Exceptional analytical skills paired with a solid understanding of Google Analytics
    • Ability to promote/sell ideas persuasively using data meet strategic objectives & challenges
    • Exceptional attention to detail
    • Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns
    • Excellent program, project and time management and execution skills, with the ability to prioritize and meet deadlines.
    • Self-starter with the ability to work independently.
      What We Offer:
      • Limitless growth and learning opportunities.
      • A collaborative and positive culture - Your team will be as smart and driven as you
      • Outstanding compensation - Plus competitive benefits and generous time off
      • A chance to make an impact - Your work will contribute directly to our strategy

Keywords: Gartner, Fort Myers , Senior Marketing Specialist, Advertising , Fort Myers, Florida

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