Senior Marketing Specialist
Company: Gartner
Location: Fort Myers
Posted on: August 1, 2022
Job Description:
Job Brief:The Gartner Corporate Marketing team is seeking a Sr
Digital Marketing Specialist, Paid Media to help drive
enterprise-level marketing programs, processes, and systems. This
senior marketing role will support Corporate Marketing to execute
our enterprise paid brand campaign strategies. The position
leverages a variety of digital tactics, including, but not limited
to, paid search, paid social, video, retargeting, and site direct
partnerships to generate brand awareness and increase brand
affinity across multiple channels.
What You Will do:
- Support the strategy, design, execution, and reporting of
distinct multi-touch, multi-channel paid digital brand activities
across the enterprise, being hands-on and working in partnership
with the Brand team
- Determine what good looks like and build standardized,
interlocking, campaign implementation plays which enable clarity,
efficiency, scalability, analytics, and optimization efforts
- Implement exceptional collaboration across multiple stakeholder
business units to define KPIs and align campaign strategies
- Leverage data to ascertain logical marketing segments and
identify tactics to drive engagement
- Be an advocate, and take a leadership role, in the area of
testing and data-driven optimization via a strong partnership with
the creative, analytics, user experience, and web testing
teams.
- Measure, analyze, and report on campaign performance as
required and deliver weekly campaign performance briefs to
marketing leadership
- Partner with core centers of excellence (COEs) both within and
external of our business unit such as: SEO COE, Marketing
Automation COE, Creative COE, Corporate Communications, Analytics
COE, Conference Marketing and Corporate GBS/GTS Marketing to ensure
proper messaging, timing and execution of one-off and ongoing
campaigns
- Expand our distribution footprint beyond owned channels (web,
blog, email, social) through testing and experimentation
What You Will Need:
- 3-5 years of experience in B2B paid digital media role,
experience with brand campaigns a plus
- Experience conducting keyword research, building ad-groups,
optimizing campaigns, and running programmatic display
- Experience writing and optimizing ad copy and managing
large-scale, multi-channel campaigns
- Hands on experience managing and optimizing paid search and
paid social tactics, leveraging key tools and platforms, including
Google Analytics, Google Ads and LinkedIn Campaign Manager
- Exceptional analytical skills paired with a solid understanding
of Google Analytics
- Ability to promote/sell ideas persuasively using data meet
strategic objectives & challenges
- Exceptional attention to detail
- Proven creative thinking that can generate and execute
innovative marketing ideas for integrated campaigns
- Excellent program, project and time management and execution
skills, with the ability to prioritize and meet deadlines.
- Self-starter with the ability to work independently.
What We Offer:
- Limitless growth and learning opportunities.
- A collaborative and positive culture - Your team will be as
smart and driven as you
- Outstanding compensation - Plus competitive benefits and
generous time off
- A chance to make an impact - Your work will contribute directly
to our strategy
Keywords: Gartner, Fort Myers , Senior Marketing Specialist, Advertising , Fort Myers, Florida
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