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Integrated Media Senior Manager

Company: VirtualVocations
Location: Fort Myers
Posted on: September 15, 2023

Job Description:

A company is looking for an Integrated Media Senior Manager.
Key Responsibilities:

Oversee paid media channels, including TV/OTT, direct-to-publisher, affiliate, audio (podcast, radio), OOH, YouTube, and programmatic
Develop and execute learning objectives to drive continuous performance improvements through testing and analysis
Analyze and provide leadership with research data and media/marketing information as well as strategic analysis of campaigns

Required Qualifications:

7+ years experience in media planning and strategy, with heavy emphasis on TV, at an agency or established brand
2+ years experience managing a team
Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
Ability to effectively manage multiple, competing priorities and projects through strong time management and organization
Experience working with brand and creative teams to bring ideas to life

Keywords: VirtualVocations, Fort Myers , Integrated Media Senior Manager, Advertising , Fort Myers, Florida

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