Integrated Media Senior Manager
Company: VirtualVocations
Location: Fort Myers
Posted on: September 15, 2023
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Job Description:
A company is looking for an Integrated Media Senior Manager.
Key Responsibilities:
Oversee paid media channels, including TV/OTT, direct-to-publisher,
affiliate, audio (podcast, radio), OOH, YouTube, and
programmatic
Develop and execute learning objectives to drive continuous
performance improvements through testing and analysis
Analyze and provide leadership with research data and
media/marketing information as well as strategic analysis of
campaigns
Required Qualifications:
7+ years experience in media planning and strategy, with heavy
emphasis on TV, at an agency or established brand
2+ years experience managing a team
Deep understanding of performance marketing and ability to work
towards revenue, sales, and efficiency goals
Ability to effectively manage multiple, competing priorities and
projects through strong time management and organization
Experience working with brand and creative teams to bring ideas to
life
Keywords: VirtualVocations, Fort Myers , Integrated Media Senior Manager, Advertising , Fort Myers, Florida
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