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Email Marketing Specialist

Company: Priority Marketing
Location: Fort Myers
Posted on: September 15, 2023

Job Description:

Email Marketing SpecialistOne of Southwest Floridas most prominent agencies is looking for an experienced Email Marketing Specialist with hands-on experience with email campaign production, automation, and management to help clients achieve their goals through effective email and paid digital strategies. The role is an intermediate-level position that will work closely with accounts, social, PR, web and other departments in the company. The ideal candidate should have proven success building and managing a variety of email campaigns for multiple clients.Key Responsibilities:

  • Effectively implement clients respective strategy into successful email marketing campaigns that achieve specific client goals and business objectives
  • Write, execute, and schedule weekly, monthly, and quarterly e-newsletters, email blasts, and campaigns through a variety of email marketing platforms
  • Develop and execute high impact email campaigns supporting the full funnel to establish messaging, targeting, testing, and the plan for measurement
  • Develop tests and implement monthly campaigns, automated drip sequences, triggered emails, and transactional correspondence
  • Provide quality assurance for outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation
  • Maintain list health and integration with other vendors
  • Set up audience segmentation and targeted lists to achieve client goals
  • Monitor, track, and report on all marketing campaign performance (open rates, CTR, etc.). Provide analyses of email campaigns and recommendations for enhancing their effectiveness
  • Work closely with the creative team to develop and test new creative
  • Keep up to date with current marketing initiatives, creative content strategies, and overall channel growth and best practices
  • Perform email marketing audits and provide recommendations
  • Produce monthly, quarterly , and ad-hoc digital reports on key performance indicators across all platforms, identifying key takeaways and strategies for improvement
  • Manage client reputations by consistently monitoring and responding to reviews in each clients brand voice
  • Maintain client online listings on multiple platforms including, but not limited to, Google My Business, Yelp, Bing, TripAdvisor, etc.
  • Develop and implement paid social ads including through Facebook Ads Manager
  • Provide support to produce livestreams and podcasts
  • Distribute video and audio podcasts to all the major podcast listings
  • Regularly attend client and team meetings as neededProfessional Experience:
    • 3-5 years experience in email marketing production
    • Proven experience creating and distributing email campaigns through email service platforms such as MailChimp, Constant Contact, Active Campaign, Klaviyo or similar
    • Expertise in email best practices, including automation, segmentation, deliverability, copy, and design approaches
    • Experience in collaborating with marketing teams to meet and execute creative and content needs for email and paid digital campaigns
    • Extensive knowledge with reporting on results and providing strategic recommendations, specifically presenting on how campaigns serve looking at all areas including email, web, organic and paid social, PR, and more
    • Experience with producing and distributing livestreams and podcastsKnowledge:
      • Strong understanding of email marketing tools, including Constant Contact, MailChimp, Active Campaign, Klaviyo or similar
      • Highly proficient in building audiences for segmentation and re-targeting, A/B testing, staging and deployment, and automated campaigns
      • Strong knowledge of email best practices
      • Proficient knowledge in paid social media ads including Facebook Ads Manager
      • Knowledge and experience executing strategies for online reputation management and review monitoring
      • Knowledge of Podcast and livestream creation, production, and distributionSkills:
        • Strong written and verbal communication skills with superb attention to detail
        • Highly collaborative and invested in improving and growing the email marketing and paid social media efforts to exceed client expectations
        • Ability to manage shifting priorities and tight deadlines associated with a fast-paced environment
        • A strategic and solutions-driven mindset
        • Effective organization and time management skills

Keywords: Priority Marketing, Fort Myers , Email Marketing Specialist, Advertising , Fort Myers, Florida

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