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Consumer Research Manager

Company: Chico's FAS, Inc.
Location: Fort Myers
Posted on: February 14, 2020

Job Description:

Brand: Chico's FAS, Inc-Shared Services Category: Customer Analytics and Intelligence Location: 11215 Metro Pkwy, Fort Myers, FL Position Objective This position is responsible for helping to guide business decisions, around FAS strategic imperatives by managing specific research programs as well as supporting a team of other individuals responsible for specific research programs. These programs will incorporate preparing, conducting, analyzing and reporting consumer and customer research insights obtained via our managed panels as well as external vendor partner relationships. This is a strategic and hands on" position that focuses on driving results and impacting and influencing the business, yet also involves bringing subject matter expertise to needed aspects of the research and analytical process. FunctionalResponsibilities * Partners with the brands to drive research recommendations and roadmap to support brand strategies and growth initiatives for the organization. * Owns the execution and quality of various research programs for two or more of our internal business unit partners. * Supports and provides management guidance to other team members supporting research programs for other business unit partners, including identifying appropriate research methodologies based on the business issues/needs, and ensuring the highest levels of quality, analysis and insights. * Builds strong working relationships within broader Analytics, Insights & CRM organization, including developing strong understanding of opportunities to provide integrated, cross AI/CRM solutions to business unit partners. * Involved in all aspects of the research process, including identifying the research and business objectives, writing surveys, analyzing results and presenting findings to internal business partners. Analyzes and synthesizes learning into actionable conclusions. Effectively communicates results to a wide variety of audiences. * Able to structure and conduct competitive analyses, marketplace trend analysis, and secondary research analysis, whether conducted internally or using external consultants or associations. * Develops strong working partnerships across functions within Chico's FAS and with outside vendors. * Coordinates with all functional areas (marketing, merchandising, allocation, stores, operations, finance) to centralize and gather supporting information for strategic initiatives. * Ensures cross-functional communication of critical information to all business partners. * Successfully integrates disparate and sometimes contradictory learnings. * Values individuality and the diverse talents of their team. Leads the team by communicatingexpectations, providing guidance, delivering feedback, and empowering the team to be their best. Education * Bachelor s Degree accredited institution * MBA preferred Required_Qualifications 6+ years primary consumer research, with a mix of client and supplier side preferred Self-managed, self-motivated entrepreneurial individual with strong project management skills and experience Demonstrated ability to effectively interact with cross functional teams and all levels of management Skilled in writing surveys and other research instruments, analyzing data and compiling concise summaries. Beneficial if also have experience in integrating primary research insights with secondary, market level insights and/or analytical/CRM insights. Proven analytical capabilities, including understanding of basic statistics. Ability to cultivate productive vendor relationships Comfortable with developing and expressing an informed, individual point-of- view Ability to work effectively within an ambiguous environment Ability to travel (domestically) up to 20% of time Solid understanding of the financial assessment of ROI Experience using SPSS, SAS or similar software for analyses a plus Experience using survey software such Qualtrics or Vision Critical a plus Chico s FAS, Inc. is an equal opportunity employer. We do not discriminate the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law. Apply

Keywords: Chico's FAS, Inc., Fort Myers , Consumer Research Manager, Executive , Fort Myers, Florida

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