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Campaign Manager

Company: Gannett
Location: Fort Myers
Posted on: January 10, 2021

Job Description:

Campaign ManagerFort Myers, FL, USA Milwaukee, WI, USA Req #12458 Monday, December 14, 2020Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.LOCALiQ is the marketing solution from the USA TODAY NETWORK providing businesses the smarter way to reach local customers. As local marketing becomes more complex, LOCALiQ empowers local businesses with unique insights from 125 million consumers in our network of sites, apps and experiences and learnings from millions of local leads delivered each year. We couple that with end to end service from our experts using local marketing best practices proven across the country. LOCALiQ simplifies local marketing and provides our clients the confidence of growing.Our core values: Community, Progress through Passion, Action with Purpose and Belief in People. If you share these values, come join our family!Our Campaign Managers own the relationships and communication with the business units they are assigned. Mastery of the digital workflow between business unit and ad operations is required to provide end-to-end advertising campaign management. This position is responsible for ensuring campaigns and creative are executed on-time, accurately, monitored and deliver successfully.Responsibilities* Business Unit Ownership & Communication: Campaign managers will own the relationship with the business units they have been assigned and will be the primary communicator from ad operations. Campaign managers should be able to handle many questions/issues as they arise without having to escalate to their Team Lead or Supervisor.* Business Unit / Digital Ad Ops Workflow: Campaign Managers will have mastered the digital workflow that connects the business units they support and the ad servers we maintain to fulfill buys across the Gannett ad network.* Campaign Scheduling: Must fully understand all aspects of the ad servers and how to appropriately schedule campaigns.* Creative Scheduling: Must fully understand all aspects of the ad servers, ad specs, creative templates and ad tags to ensure proper execution of creative elements to campaigns.* Delivery Management: Must have in depth knowledge of ad server delivery logic to troubleshoot delivery issues and provide effective solutions to manage campaign delivery in full.* Urgent Support: Provides urgent support to their business units as requested.Desired Skills and Experience* Bachelor's Degree in Business or technical related field* 0-2 years of working experience in ad serving platforms or ad trafficking* Strong organizational skills* Ability to handle multiple projects/tasks at once* Strong communication skills, both written and verbal* Proficient in MS Office* Flash, HTML, Javascript knowledge* Previous experience in digital ad serving technologies#LI-OH1Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.Other details* Job FamilyCampaign Management* Job FunctionGeneral Administration* Pay TypeHourly

Keywords: Gannett, Fort Myers , Campaign Manager, Executive , Fort Myers, Florida

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