Jr. Digital Communications Account Manager - Fort Myers, FL

Company: WebFX, Inc.
Location: Fort Myers
Posted on: January 11, 2022

Job Description:

What We're Looking ForDesired EducationBachelor's Degree in marketing, Advertising, Business, Journalism, Communications, Information Systems, or Statistics (GPA above 3.4)General KnowledgeSolid understanding of the InternetSolid understanding of basic copywritingSolid web copywriting skillsExperienceShould have customer service experience in any industryPart-time/summer job/internship experience is a mustBasic HTML experience (a plus)Advertising agency experience (a plus)Any digital marketing experience (a plus)Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)Experience with Google Analytics (a plus)QualitiesStays up to date on new changes to the web and actively reads several blogsProfessional, dependable, solid work ethicDetail-orientedSelf-motivatedAn eye for detailDedication to quality and high level of follow throughApproaches problem solving proactively and in a professional mannerExcellent time/project management skillsSolid analytical skills and ability to make decisions based on dataCreative problem solving abilitiesAbility to meet deadlinesOutstanding written communication skillsWhat You'll DoResponsibilitiesPerform research to establish a strong understanding of client's business goals and propose solutions and strategies that meet their needs and drive their success on the webGenerate and provide resources to educate clients on the value of digital marketing strategies, and actions involved to meet their goalsIdentify digital marketing opportunities for clients, and lead testing processesManage ideation, planning, and execution efforts of CRO special projects. I.E. Design specs, freelancer contributions, etc.Perform A/B, website usability, and website conversion rate testingInterpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findingsPrepare monthly digital marketing campaign reportsCorrect technical issues on the backend of websitesChampion CRO best practices for clientsPercentage Breakdown5% analyzing clients' competitors5% working in the backend of websites/fixing technical issues10% managing external resources for CRO projects (i.e. Freelancers)10% creating reports for client campaigns15% analyzing data, identifying deliverables25% client strategy and analytics30% performing and analyzing A/B testing and other assessmentsNote: The Jr. Digital Communications Account Manager is a client-facing positionTrainingOur "Bootcamp"-- - web marketing training program will be provided for new WebFX "family members"-- - to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.What You'll GetOpportunities for GrowthWebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.Potential promotional path for Jr. Digital Communications Account Manager:Digital Marketing Research ConsultantDirector of Digital MarketingSr. Digital Marketing Research ConsultantCompensation$38,500 to $40,500 (potentially higher based on work experience)Potential additional bonus may be offered for GPA's of 3.8+Potential additional bonus may be offered for attending an elite college or university & graduating with high honorsCandidates interested in the Jr. Digital Communications Account Manager position may also have interest in:Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, content marketing, PPC, SEO, SEM, blogging, customer service, writing, editing, research, communications, entry level, etc.

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