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Director Of Sales & Marketing

Company: Storm Smart
Location: Fort Myers
Posted on: May 13, 2022

Job Description:

We are currently seeking an experienced, initiative-focused, and effective Director of Sales and Marketing to be an integral part of our executive team. The successful candidate will drive performance and growth with responsibility for sales and marketing strategy; monitor and analyze execution against corporate goals and manage budgets.
This is an incredible opportunity to join a fast-growing and successful leader in the storm protection organization. This role offers the opportunity to provide excellent value and significant impact to the company.

This is not your typical career opportunity. We work in an environment that demands exceptional performance and which reaps great rewards. If you are a driven and aggressive leader, come GROW with us!

Essential Functions


Develop plans and strategies for developing a business that achieves the company's sales goals and define optimal sales force structure.
Define processes that drive desired sales outcomes and identify improvements where and when required; develop and coordinate sales selling cycle and methodology.
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitor market trends.
Create strategies to drive profitable sales growth in new and existing customers; new and existing product lines; new and existing markets.
Strong analytical skills including providing all fiscal management around budgeting and performance impacted by Sales.
Hire, develop, oversee/manage sales team personnel; manage compensation and incentive programs that motivate the team to achieve and deliver targets/goals and profitable growth.
Lead by example and advocate our company values to continue building the Storm Smart brand.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Participate in critical decisions as a member of the senior leadership team and builds effective relationships with company senior executives.
Closely partner with peers and leaders in engineering, manufacturing, supply chain and quality to create an environment that delivers world-class customer experience, employee experience, operational excellence, and technology development.
Highly skilled in change management practices and driving organizational process improvements.
Prioritize changing demands, multi-tasks, and creatively meets tight deadlines in a dynamic environment.


Build, manage and coach a high-performing marketing team.
Drive the implementation of marketing campaigns that exceed core business objectives.
Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
Identify, develop, or evaluate marketing strategies and/or materials, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct and oversee the company marketing functions to identify and develop new customers for products and services and take responsibility for annual marketing plan, strategy, and team.
Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
Manage marketing budget and expenditures
Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach; participate in the development of new project proposals.
Maintain brand standards and ensure compliance across all marketing and communications channels.
Represent the company at various community and/or business meetings to promote the company.
A deep understanding of the storm shutter, window & door markets, competitors, prospects, market trends, opportunities, and competitive challenges.
Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
Supervise the planning and development of company marketing and communications materials.
Represent the company at various community and/or business meetings to promote the company.
Develop a multi-faceted go-to-market strategy to build brand awareness and sales leads which includes web, email, and social media campaigns, trade shows, advertising, press, and other developing marketing initiatives
Identify competitors and evaluate their strategies and positioning and devise counterstrategies
Build long term relationships with employees, clients, government officials, and stakeholders
Travel for in-person meetings with customers, press, and partners and to develop key relationships including industry events and trade shows
Hold regular departmental meetings to review strategic goals and initiatives, promote team building and work to provide growth paths for team personnel.
Track and report team activities, leads, opportunity pipeline, win-loss, and attrition.
Provide regular feedback and mentoring to team regarding performance, educational and personal development as well as professional advancement.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Education and Experience

Bachelor's degree in business administration, marketing, communications, public relations, advertising, or related field.
10+ year's senior sales/marketing experience with 5+ years of management experience required.
Experience within the building and construction industry is essential.
Expert knowledge of structuring sales quota goals and revenue expectations.
Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.
Proven ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.
Highly proficient computer skills, including Microsoft Office Suite (Word, Excel and Outlook) and related accounting and ERP software.
Understanding of advanced business planning and regulatory issues.
Solid grasp of data analysis and performance metrics.
Proven ability to diagnose and resolve problems quickly and have foresight into potential issues.
Demonstrated ability to work comfortably under pressure and can multitask and adapt quickly in a fast-paced environment.
Organize and manage large amounts of files, tasks, schedules, information, and can handle high volumes of email correspondence effectively and efficiently.
Strong decision-making skills, problem-solving abilities and be self-directed/self-sufficient.
Excellent written, verbal, phone, email, and in-person communication and interpersonal skills.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch or climb/climb ladders, or balance. The employee must occasionally lift and/or move up to 25 pounds.

We Offer An Excellent Benefits Package Including:

---Medical, Vision, and Dental
---Short Term Disability
---Health Savings Account
---Life Insurance
---A robust Paid Time Off Plan, and Company Holidays

Storm Smart is an Equal Opportunity Employer (EOE) that values and respects the importance of a diverse and inclusive workforce. It is our policy to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity.

Keywords: Storm Smart, Fort Myers , Director Of Sales & Marketing, Executive , Fort Myers, Florida

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