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Manager Digital Marketing

Company: Chico's FAS, Inc.
Location: Fort Myers
Posted on: February 12, 2019

Job Description:

Manager Digital Marketing Brand: Chico's Category: Fashion Marketing Location: 11215 Metro Parkway, Fort Myers, FL Employment Type: Full Time Regular POSITION OBJECTIVE: This position leads digital marketing programs and initiatives and serves as a strategic partner to the brand teams. The primary focus is driving revenue online and into stores through digital marketing and paid media programs. This position is a key contributor to the success of our fast-growing digital business and the evolution of our online presence in the e-commerce marketing space. FUNCTIONAL RESPONSIBILITIES: Ensures campaigns are optimized and delivering against revenue and return on investment (ROI) targets. Manages paid social programs in-line with our overall social media strategy. Develops plans to grow and expand our paid search and Product Listing Ad campaign. Ensures flawless execution of new product and keyword launches, maintenance of search landing pages, ad copy, tracking test strategy and optimization. Oversees development of display program strategies and analysis, all within our overall cross-channel marketing framework. Manages various aspects of the Affiliate Marketing program; monitors affiliate activity, analyzes performance, identifies areas of improvement, and recommends ways to increase affiliate-generated revenues. Develops and executes search engine optimization (SEO) strategy and monitors SEO results to ensure maximum visibility and exposure across all engines. Develops digital media buys that are in line with the organizations financial plans and requirements. Researches new technologies that can be integrated into marketing strategies in support of direct response and brand marketing. Partners with cross-functional teams to recommend new content for websites to drive productivity. Manages and develops relationships with external vendors. Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best. QUALIFICATIONS: Bachelor's degree in Marketing or a related field 5+ years of experience in Pay-Per-Click (PPC), SEO, Display advertising, PLAs, and managing affiliate programs Deep knowledge of online marketing as well as a working knowledge of current and emerging trends and technologies Knowledge of best practices in online marketing and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint Strong written and verbal communication and analytical skills Excellent time and project management skills Creativity, teamwork and strong attention to detail Working knowledge of Omniture Strong analytical skills to optimize our search marketing campaigns for maximum efficiency and effectiveness PREFERRED QUALIFICATIONS: Experience working for consumer e-commerce brands with similar conversion models

Keywords: Chico's FAS, Inc., Fort Myers , Manager Digital Marketing, Executive , Fort Myers, Florida

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