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Marketing Director-Assisted Living

Company: HCR ManorCare
Location: Fort Myers
Posted on: April 15, 2019

Job Description:

DescriptionHCR Manor Care provides a range of services, including skilled nursing care, assisted living, post-acute medical and rehabilitation care, hospice care, home health care and rehabilitation therapy.

Job Summary:

Responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and application of sales techniques.

Responsibilities:


  • Schedules and conducts face-to-face sales calls to qualified referral sources. Develops pre-call plans and utilizes the IMPACT sales process to obtain referrals. Enters all sales call activity and results into SAMS.
  • Invites referral sources for tours or to attend events at the facility.
  • Represents the facility through community involvement and networking, as appropriate (i.e. boards, committees, Organizations and Associations)
  • Initiates and Develops a Quarterly Marketing Action Plan for the facility with coordinator involvement. Outlines specific Action Steps that are consistent with company goals.
  • Completes monthly marketing report which details all referral activity to the facility.
  • Maintains current data base and develops monthly topical mailings to inquiry leads.
  • Works with Marketing Communications Manager and MMD in the development of print advertisement.
  • Plans and carries-out facility events such as seminars and Open Houses with coordinator involvement.
  • Visits prospective residents and evaluates for move-in appropriateness, when required. Coordinates and schedules assessments.
  • Inspects resident room for readiness prior to their arrival to the facility.
  • Handles all pre move-in paperwork and distributes to the appropriate department.

    In return for your expertise, youll enjoy excellent training, industry-leading benefits and unlimited opportunities to learn and grow. Be a part of the team leading the nation in healthcare.Location5434 - Arden Courts of Ft. Myers, FloridaEducation RequirementsCollege degree preferred.Position RequirementsSales experience, preferably in health care services, products or pharmaceuticals is desirable. Familiarity with long-term care and/or health care services useful.

Keywords: HCR ManorCare, Fort Myers , Marketing Director-Assisted Living, Executive , Fort Myers, Florida

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