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Mobile Product Manager

Company: Pixoul
Location: Fort Myers
Posted on: July 31, 2022

Job Description:

This is a hybrid (partial work from home) position that includes a highly competitive bonus compensation package congruent with professional development and company earnings.The Mobile Product Manager will lead a cross-functional product team and be charged with the continued growth of an established Android Launcher product in the company portfolio. You will utilize your product management experience, coupled with exceptional analytical and user acquisition skills, to evolve our product vision, drive revenue, and acquire profitable and engaged customers across various channels.The ideal candidate will have deep experience in mobile app marketing, monetization, and analysis, coupled with a demonstrated history of product leadership. Adwords, Native Advertising, Facebook paid ads, etc.Responsibilities

  • Lead and continue to develop a cross-functional team of 8 or more to grow an established Android Launcher product
  • Identify new networks, traffic sources and optimization opportunities to drive product performance
  • Extensive use of SQL queries and Excel to analyze and visualize product and feature performance
  • Build and maintain a forecast for how our acquisition costs and lifetime value for customer cohorts will change over time; this will be a critical input into our overall business model and expansion strategy
  • Develop, launch, and optimize display, search, and social campaigns
  • Report and communicate results to internal stakeholders on a weekly, monthly, and as needed basis
  • Provide insightful analysis of the Android app marketplace - from competitors, development trends, to new marketing channels, and monetization opportunitiesRequirements
    • 5+ years' experience in direct response digital marketing preferred
    • 5+ years of experience in managing mobile user acquisition campaigns across viable channels, including ad networks, social, and emerging technology
    • Experience product road mapping, and performing strategic market analysis
    • Experience standing up a brand new product - from idea, to launch, and eventual success
    • Experience building and leading high performing teams
    • Experience in Display Media Buying and other digital media traffic sources
    • Ability to work in a fast paced, open & entrepreneurial environment
    • Experience in buying through tools like Google Adwords and Facebook paid ads
    • Must have strong experience & understanding of SQL
    • Must have a strong understanding & ability to run a basic select query and convert to Excel
    • Must have a strong financial & analytical background and ability to interpret & present large amounts of data
    • Strong knowledge of performance advertising statistics
    • Strong ability to make actionable decisions based on data from app analytics platforms, & internal data tools
    • Excellent written, interpersonal, communication & presentation skills
    • Strong organizational skills and attention to detail
    • Ability to multitask with solid time management skills
    • Ability to thrive in a fast changing, fast moving, scrappy startup environment

Keywords: Pixoul, Fort Myers , Mobile Product Manager, IT / Software / Systems , Fort Myers, Florida

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