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Digital Producer - DOT

Company: Gannett
Location: Fort Myers
Posted on: January 9, 2022

Job Description:

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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The Gannett Digital Team is looking for an innovative, digital journalist to join our talented team. The digital producer role manages the on-time and accurate delivery of top-quality content produced by multiple newsrooms, with an emphasis on article optimization, social and SEO. The role works with digital team leadership, editors, reporters and visual journalists to best display content on all digital platforms, using sound judgment and creativity. The Midwest region has a number of pro and college sports teams, a big opportunity as we grow audience reach and subscriptions. Previous experience with digital sports strategy is preferred for this opening. The successful candidate will be a team player who thrives in a fast-paced environment. They will understand the constantly changing news cycle and the need to be flexible. This role may include early morning, night and/or weekend work.

Typical job duties:

  • Interacts with multiple newsrooms' managers across the region and Network to best display the content created by our newsrooms in order to reach the right audience.
  • Enhances content with video, galleries, SEO meta-data, hyperlinks and images.
  • Optimizes, aggregates and packages assets for digital publication.
  • Writes effective digital headlines, briefs and breaking news alerts that help attract audiences.
  • Writes engaging social posts that attract audiences and encourage readers to interact with social content.
  • Uses metrics to monitor real-time data, determine traffic patterns and make changes tied to the data. Familiarity with and analytics products a plus.
  • Able to capture a trending search opportunity through repackaging of original content or aggregating social reaction to a developing story.
  • Provides packaging and presentation across all platforms, including mobile and other social platforms such as Facebook, Instagram, Twitter and Reddit.
  • Manages home pages to engage a loyal audience.
  • Able to spot and fix issues related to grammar, spelling, punctuation and style. Notifies newsroom editors if there are content issues.
  • Manages workflow to meet digital deadlines.
  • Stays calm under pressure and throughout big news events.
  • Provides great customer service, working collaboratively to find solutions.
  • Experience with writing, editing and/or optimizing college and high school sports content is a plus.
  • The ideal candidate will be able to work with a variety of content, from breaking news to entertainment and sports.Requirements:
    • The ideal candidate will have a Bachelor's in a related field such as communications or media or the equivalent in experience.
    • Previous experience in news industry is preferred.
    • Strong news judgment
    • Knowledge of AP style
    • SEO knowledge
    • Headline-writing skills
    • Excellent communication skills
    • Previous experience with digital sports strategy is preferred.This job may be remote or based in one of our locations and does not require relocation.


      Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at

Keywords: Gannett, Fort Myers , Digital Producer - DOT, Other , Fort Myers, Florida

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